BUSINESS DEVELOPMENT / PARTNERSHIPS / CHANNEL GROWTH
Build the Relationship.
Grow the Business.
I connect partnerships and market opportunities with commercial terms, customer acquisition and the operating work required to deliver.
STREAM / CUSTOMER ACQUISITION
Turn an incentive
into growth.
Developed Golden Tickets, a customer-gathering program that generated $3M in year-over-year growth. The work connected customer acquisition with field incentives and sales enablement.
Helped develop compensation programs for a network exceeding 300,000 independent associates.
Year-over-year growth
Customer acquisition
Field incentives
Sales enablement
ONDOC / HEALTHCARE PARTNERSHIPS
The offering.
The partner network.
Worked on partnerships involving Teladoc, CVS and Kroger while building OnDoc’s healthcare-service offering and go-to-market model.
A partnership has to work
commercially and operationally.
- Service positioning and customer value.
- Vendor relationships and commercial negotiations.
- Associate compensation, education and launch materials.
- Budgets, financial planning and board reporting.
VENDOR NEGOTIATIONS / CHANNEL ECONOMICS
Understand the deal.
Protect the economics.
Worked through vendor payouts versus associate compensation, volume incentives and chargebacks—connecting contract terms with the selling model.
- Vendor termsPayout schedules, eligibility and volume incentives
- Channel compensationAssociate payments and performance incentives
- Commercial exposureChargebacks, delivery requirements and operating costs
- Business decisionEvaluate the model and negotiate the terms
DIVINC / ENTERPRISE ENGAGEMENT
Relationships with
major organizations.
Worked with JPMorgan, Verizon and other organizations on strategic relationships and program engagement, connecting marketing operations with sponsor, donor and founder communications.
BEYOND ELEVATED / MEDIA & SPONSORSHIP
Package the value.
Open the opportunity.
Developed media-kit and sponsorship offerings around interviews, company profiles, events and content formats—translating a brand platform into a commercial proposition.
Bring Commercial Thinking.
Build What Comes Next.
Marketing, growth, business development and transformation leadership.