MARKETING / BRAND / EXPERIENCE
I build the positioning, creative direction and operating discipline that connect a brand to its audience. From the first identity to the daily communications calendar, I lead the work that makes it real.
01 / FIVE STAR · MORTGAGEPOINT · AM&AA
As VP of Marketing & Experience at Five Star, I led marketing across publishing, events, education and membership brands—including AM&AA, which Five Star managed.
I helped launch and grow MortgagePoint to more than 400,000 annual visitors, connecting the brand with publishing, paid media, email, social and interview programming.
My remit included Google and Facebook campaigns, advertising spend, content calendars, social channels and customer experience—alongside coordination with editorial, sales, sponsorship and event teams.
Role: VP of Marketing & Experience / multi-brand leadership
THE DISCIPLINE BEHIND THE CREATIVE
I ran extensive communications calendars across multiple brands, aligning what we said, where it appeared and when it reached each audience.
Publishing themes, social posts, content calendars and brand voice across distinct audiences.
Paid campaigns, advertising spend, recurring newsletters and audience communications.
Registration campaigns, speaker and sponsor messaging, service launches and field updates.
Coordination across creative, editorial, sales and operations to keep priorities and execution aligned.
02 / ONDOC · EXECUTIVE LEADERSHIP
A business built around accessible healthcare services—and a brand designed to make those services approachable.
I created and led the business plan, healthcare-service positioning, brand materials and go-to-market strategy. The work extended into website content, presentations, partner relationships, financial planning and field training.
The visual system brought together expressive typography, blue-to-purple color, lifestyle photography and a consistent service story.
Scope: company building / positioning / creative direction / launch execution
03 / BEYOND ELEVATED
Brand positioning, media packaging and content formats designed to bring a business and its community to life.
My work spans identity and messaging, media-kit development, sponsorship offerings, event concepts and interview-led content. I also hosted The Beyond Elevated Show.
Different chapters of the brand used different systems—from the green-and-black media identity to the later teal brand architecture.
MORE OF THE LEADERSHIP
INTRACARE / DIVINC
At IntraCare, I helped bring three healthcare organizations into one cohesive brand, with positioning, messaging, a website and marketing infrastructure. At DivInc, I led marketing and implemented HubSpot to support founder, sponsor and donor engagement.
CONSULTING / SERVICES BUSINESSES
Recent work includes customer and broker segmentation, service-area research, websites and quote journeys, campaign planning and operating reports—connecting communications with the work needed to serve customers.
Selected work I created or led with internal teams and creative partners. Publication examples reflect brand leadership and collaboration across editorial and design.
Marketing, growth, business development and transformation leadership.